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Tracy Pawelski


Quality, Selection, Saving BETTER Everyday Pottstown, PA  Giant Food Stores will open the doors of its newest 76,400 square foot location in the Pottstown area tomorrow, Wednesday, July 15, 2009 at 8:00 a.m. The new store is located at Upland Square Drive, Stowe, PA and replaces the Giant location at 799 State Street, Pottstown.

"Our newest Giant offers shoppers a great combination of selection and savings both inside and out for a convenient, one-stop shopping experience," said Ernesto Fiore, store manager. "Whether it's a stylish Wi-Fi Cafe for your favorite cup of coffee or an on-site fuel station, we hope to provide convenience and affordable solutions to our customers' everyday shopping needs, with the same value and savings the Pottstown community had experienced at Giant."

Open twenty-four hours daily, the Pottstown area Giant employs approximately 280 full and part time associates, increasing the number of associates employed at the Pottstown store by approximately 100 associates.

Giant customers will find plenty of exciting features in the new store that are geared toward providing a more efficient, consumer-friendly shopping experience - all at affordable prices. Key departments such as produce, bakery, deli, meat and seafood have been expanded and are set off with their own look and feel, giving unique identities to the various sections of the store. The new Pottstown area store also offers an enhanced selection of items in virtually every department.

Key Departments

Key departments include:

§ Corner Bakery Shoppe - featuring our award-winning cakes and desserts, donuts still made the old fashioned way from "scratch," Old World artisan breads, and new Hershey's Homemade dessert assortment.

§ Butcher Shoppe - featuring Certified Angus Beef, 100% U.S.D.A. Choice Grade Beef, All-Natural Hatfield Pork, and Grade-A Chicken - all with no water or salt added.

§ Market Fresh Produce - in addition to a bountiful assortment of fresh and locally-grown fruits and vegetables, this department includes an expanded organic section with more than 80 varieties of fresh organic produce items, along with a delectable salad bar featuring more than 50 of your flavorful favorites.

§ The Florist - full-service florist with a rose case featuring a full variety of roses including Certified Fair Trade Roses and EPA award-winning floral bouquets.

§ Seafood Market - offering a vast selection of steaks, filets and shellfish, including an on-site lobster tank with free steaming while you wait.

§ Market Square Deli - brings the freshest assortment of deli meats and cheeses including products of Boars Head, a world-class assortment of specialty cheeses, and delicious salads and entrees.

§ Carry Out Cafe - great-tasting, ready-to-eat sandwiches and Panini, salads, fresh (never frozen) fried and rotisserie chicken, and ready-to-heat pizza, pasta, soups and entrees.

Wi-Fi Cafe The Savor Coffee Shop, located right inside the store will feature coffee favorites that can be enjoyed as take-out or in the cozy WiFi Cafe, where customers can log onto email or surf the Internet in a comfortable cafe setting complete with a gas fireplace, sofas, and tables for dining.

Health and Wellness

Emphasizing Giant's commitment to health and wellness, customers will find an assortment of natural and organic products in a dedicated section called Nature's Promise Marketplace, which will include more than 2,500 frozen, dairy, grocery and special diet selections and feature a gluten-free product area for customers on gluten-free diets due to celiac disease or other health concerns.

Your Neighborhood Drugstore at Giant will include a full-service pharmacy for filling prescriptions along with providing informational materials about healthy living, drugs, disease and diet. This department offers the effect of shopping in a drugstore for all of a customer's health and beauty needs but at prices 10 - 15 percent lower than chain drugstores. Giant also will feature Hallmark cards at a 10

percent discount and Staples Brand office supplies enabling customers to stock up on homework supplies, computer accessories, mailing boxes and desktop furnishings, all at affordable Staples prices.

Energy-Saving Construction

The newest Giant Food Stores has been constructed with innovative building technologies to reduce energy consumption and the environmental impact of operations.

Skylights have been installed to reduce electricity consumption during peak daylight hours when some of the store's overhead lights will be cycled off. In addition, LED lighting is used in many areas of the store, including overhead track lights, spotlights on specialty areas & displays, exterior store signs and in the frozen food cases. LED lights are longer-lasting and are expected to reduce wattage by half. Efforts were made to reduce wattage for overall lighting in the store by omitting light fixtures where not required & reducing wattage requirements of lamps.

Because native vegetation is utilized in the exterior landscaping, no irrigation is needed resulting in additional water conservation. Waterless urinals are expected to save approx. 100,000 gallons/yr.

Customer-Friendly Technology

Giant features new state-of-the-art technology that provides added convenience for a total value shopping experience. EasyScan allows customers to utilize self-scanning units to expedite the checkout process. A new feature, EasyWeigh, enables customers weigh to their produce, bulk food and other items making checkout quick and easy. Giant's award-winning Shopping Solutions kiosks, which are conveniently located throughout the store, enable customers to use the interactive touch-screen to check out personalized BonusCard savings offers, print off coupons, locate an item in the store, and place a deli or Great Entertaining party tray order. Giant also makes it convenient for customers to find meal ideas by providing access to more than 2,500 tasty recipes that can be printed from the Shopping Solutions kiosks.

On-Site Fuel and Savings

In addition to the exciting new features inside the store, customers will find fuel pumps right outside of the new Giant where customers can save more every time they fill up their gas tank with Gas Extra Rewards. For every $100 spent at any Giant location using a BonusCard, customers will receive 10 cents off per gallon of gas during promotional periods. The current promotion allows customers to redeem points through July 25. A new Gas Extra Rewards promotion will begin on July 29, 2009 at participating Giant locations.

Customer Service Area

An enhanced Customer Service Area is designed to meet customer needs and offers many services and conveniences, including Western Union transactions, money orders, postage stamps, ATM, lottery tickets and RedBox rental movies.

Community Stewardship

Giant celebrated the opening of its newest store by providing $5,000 in donations to the following local organizations in a special presentation on July 14 at the store:

West End Fire Company #1

West Pottsgrove Township Police Department

Pottsgrove School District

Pottstown School District

Salvation Army of Greater Pottstown

"Giant has a long tradition of supporting local needs, especially those connected to improving the quality of life for children and eradicating hunger," said Fiore. "We look forward to continuing our tradition of giving and are pleased to announce $5,000 in donations to worthy local organizations."

Giant Food Stores, LLC, one of the leading supermarket operations in the U.S., currently operates stores in Pennsylvania, Maryland, Virginia, and West Virginia under the names of Giant Food Stores, Martin's Food Markets and Giant To Go. As a company, Giant is proud to work with hundreds of local organizations in the communities it serves and has a long-standing commitment to eradicate hunger and improve the quality of life for children. For more information, visit the company's websites at

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